Standards |
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| We will show the good that diamonds do by: |
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Living the Diamond Route Values and Standards
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Building and supporting the shared Diamond Route brand on and beyond our site
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Promoting biodiversity, cultural and heritage conservation practices
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Facilitating scientific research
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Developing employee and community training and education opportunities
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Engaging in environmental awareness and involvement amongst employees and communities
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Applying sound environmental, safety and health management practices
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Promoting the contribution of The Diamond Route through effective communication and tourism
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The Diamond Route Standards |
| Building and supporting the shared Diamond Route brand on and beyond our site |
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The Diamond Route brand is visibly supported and promoted by signage, communication and promotional material.
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All site staff are well-informed about the Diamond Route and can communicate thereon.
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All communication about the Diamond Route highlights the link between De Beers, Oppenheimers, diamonds and conservation.
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All sites promote and market the other Diamond Route sites.
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| Promoting biodiversity, cultural and heritage conservation practices |
- On site biodiversity, cultural and heritage aspects are responsibly managed and conserved.
- Management plans cover all aspects of resource management and include, but not be limited to, rehabilitation, soil erosion, alien species control, wildlife resources and maps and areas of cultural significance.
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| Facilitating scientific research |
- The site’s research portfolio is primarily based on meaningful applied research, done in an ethical manner, that contributes to biodiversity, cultural and/or heritage conservation of the site or beyond.
- Proposed research projects are appropriately evaluated using the De Beers Family of Companies Research Guidelines and approved by the Diamond Route Research Committee.
- Research project deliverables and outcomes are shared amongst Diamond Route sites to stimulate research synergies.
- All research material is maintained in a Diamond Route database.
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| Developing employee and community training and education opportunities |
- Diamond Route sites provide training opportunities and ensure training is appropriate and conducted by skilled, experienced and accredited service providers.
- Opportunities for using local knowledge and training local guides are taken.
- Diamond Route Sites with stronger skill bases assist those in more developmental stages.
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| Engaging in environmental awareness and involvement amongst employees and communities |
- Local, regional, national and / or international environmental initiatives are celebrated and on-site activities undertaken for these.
- Employees and communities are supported to be personally involved in sustainability activities that demonstrate comparable commitments to those of the site.
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| Applying sound environmental, safety and health management practices |
- The hierarchy of “avoid, minimise and mitigate” pollution or ecological disturbance is used.
- Use of water and energy is measured, tracked and minimised to ensure eco-efficiency.
- Non-hazardous or lower hazard alternatives to all high risk hazardous substances are used.
- Effluents, wastes, emissions and hazardous substances are managed to prevent pollution and recycling done, wherever possible.
- Safety and health of employees, visitors and assets is protected through appropriate training, information and signage and an aspiration of zero harm.
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| Promoting the contribution of the Diamond Route through effective communication and tourism |
- Real-time information on site activities is shared with peers within the Diamond Route for use in external and internal communication of site activities through a quarterly DR newsletter as well as ad hoc reports.
- An annual report to stakeholders is compiled to provide information and insight on the overall commitment to meeting the DR Pledge and hence advancing the DR brand.
- Publicity is actively sought in press of noteworthy events on the site.
- Tourism opportunities are realized to promote direct engagement with the public and showcase the conservation activities within the Diamond Route .
- Tourism experiences are enriching, demonstrate the commitment to conservation and build the link between diamonds and conservation.
- Marketing material is up to date, relevant and factually correct.
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